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SEACHANGE Full Logo Colour


SEA CHANGE aims to advance the concept of Ocean Literacy in Europe to engage citizens to take direct and sustainable action towards healthy seas

PROGRAMME: Horizon 2020
INSTRUMENT: Coordination and Support Action (CSA)
TOTAL BUDGET: €3.5 million
DURATION: March 2015 - February 2018 (36 months)
COORDINATOR: The Marine Biological Association of the United Kingdom (MBA)
CONSORTIUM: 17 partners from 9 different countries

Europe will not achieve a sustainable exploitation of marine resources and a Good Environmental Status of its seas and ocean unless citizens understand the influence of the seas and ocean on their lives, and how their behaviour can have an impact on marine ecosystems. This is a prerequisite to developing the ecosystem based approach for marine activities and promoting the understanding and protection of marine ecosystem services.

By using the concept of Ocean Literacy, SEA CHANGE will create a deeper understanding amongst European citizens of how their health depends on the health of our seas and ocean. SEA CHANGE will move to bring about real actions using behavioural and social change methodologies. Building upon the latest social research on citizen and stakeholder attitudes, perceptions and values, the SEA CHANGE partnership will design and implement mobilisation activities focused on education, community, governance actors and directly targeted at citizens. These actions will be assessed for their effectiveness which, in turn, will allow the project to improve its techniques and spread a “Sea Change” in behaviour across Europe.


Emer Cooney

Emer leads the Dissemination and Communication work package for the Sea Change project. This involves creating a project branding identity and suitable promotional materials, disseminating information about the project’s activities and results, developing the Sea Change public awareness campaign, supporting the communication activities and production of outputs from the other project Work Packages.

Contact Emer about SEA CHANGE

John  compressed

John Joyce

John is a consultant on ocean literacy and communications aspects of Sea Change including: scripting and cartoon illustration of FEE education modules, scripting and voice-over of educational videos. He was also responsible for the co-ordination and submission of the original Sea Change application to the EU, working closely with project partners and AquaTT colleagues.

Contact John about SEA CHANGE


Project Coordinator

Jon Parr

Telephone: +44 (0) 1752 633338



Project Manager

Fiona Crouch

Telephone: +44 (0) 1752 633336


The Marine Biological Association of the United Kingdom
The Laboratory
Citadel Hill


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