Community based social marketing online workshops: call for expressions of interest

Community based marketing workshop

The response to the current Covid-19 emergency has demonstrated the power and impact of collective behavioural change. Now more than ever, Ireland needs to harness the power of sustainable, healthy behavioural change to strengthen and re-build our communities.

AquaTT is partnering with renowned Environmental Psychologist, Dr Doug McKenzie-Mohr to organise online workshops which will be specifically adapted to supporting sustainable change in Ireland. Dr McKenzie-Mohr is the founder of community-based social marketing: an effective approach for the design and delivery of programs that foster sustainable behavioural change.

We are currently engaging with stakeholders to identify if there would be sufficient interest in hosting workshops this summer (June or July). At this stage, we are looking for expressions of interest from individuals or organisations who would like to participate.

We are planning to offer two workshops, Introductory and Advanced:

The Introductory workshop is targeted at those who design or fund programmes that encourage individuals or organisations to engage in sustainable or healthy behaviours. These include those working in initiatives for waste reduction, water and energy efficiency, watershed protection, pollution prevention, conservation, and transport changes, in addition to environmental education professionals and public health professionals.

The Advanced workshop is open to people who have already completed the introductory workshop (either in 2019 or in this new, 2020 offering). It provides an in-depth exploration of how community-based social marketing can be used to foster behavioural changes and provides attendees the opportunity to apply this approach to their own initiatives. The advanced workshop will be hands on with breakout session for participants with common interests.

Each workshop will be held online, with three or four afternoon sessions spread over one week. All participants will receive an e-copy of Doug’s book, Fostering Sustainable Behavior.

The first 20 participants/organisations to register for each workshop will receive a personal, 1:1 follow up mentoring session with Doug to discuss how to apply community based social marketing to their specific programme.

For organisations that block-book places on the course, Doug is also offering an executive briefing session, which he has found to be very useful for people looking to secure internal support for the roll-out of behaviour change campaigns.

Participation costs per person will be dependent on the number of participants. If there is a sufficient level of interest, we hope that we can provide a reduced rate for all participants. Further discounts will be provided for group bookings.

We hope that you will avail of this unique opportunity to learn techniques that will help to create a more sustainable, healthy Ireland. We would be grateful if you could please share this opportunity amongst your colleagues and please let us know if you or anyone in your network would be interested in joining one or both of the workshops.

If you have any suggestions or questions, please do not hesitate to contact Sive Finlay, AquaTT Communications Manager,